B & W Dev’t Processes
Brand Identity Design
Brand identity describes the externally visible elements of a brand that identify and distinguish the brand in consumers’ minds.
While this can include visual aspects, such as color, design, and logo, it also includes the type of language and interactions a brand has with consumers.
Brand Identity Design Process
- Discovery: Call with the potential client and/or a questionnaire. Defining business problems and goals. Proposal & contract signed.
- Investigate: Researching the industry, competitors, history. Defining the new brand strategy, outlining positioning, messaging and brand voice.
- Sketching & Conceptualizing: Creative design flows! Brand’s identity is created including the logo, font, colors, visuals and all required assets.
- Revisions: Rinse and repeat until a shortlist of concepts have been selected.
- Presentation: Present the shortlisted work to the client. Revise as required.
- Delivery & Support: Deliver files, style guide and provide support for building their brand.
Website Development
Web design and development in brief describes the process of creating a website. Like the name suggests, it involves two major sets of activities: web design and web development.
Web design determines the look and feel of a website, while web development determines how it functions.
Website Development Process
- Discovery: Research, gather information, and collaborate to define the scope, requirements, stakeholders, and expectations. Proposal & contract signed.
- Planning: Create a sitemap, wireframe, and information architecture. Choose a programming language, framework, and methodology.
- Design: Define the logo, brand colors, typography, and other branding elements.
- Content: Determine the types of content that will appeal to your target audience. Create a content calendar.
- Development: Build the website, add features, and develop an SEO strategy.
- Testing and launch: Perform a thorough QA, upload the site to a hosting server, and launch.
- Maintenance: Regularly fix bugs, perform backups, update features and content, and optimize for search engines
FAQs Identity & Website
- What does the brand strategy package entail? The branding package consists of three main components:
- – Brand Statement/Philosophy;
- – Brand Messaging;
- – Visual Identity design. For a more thorough approach, request for a branding brief through….
- What are the requirements for website development? You have to provide all the required content (text, photos, and/or videos) to be featured on the website.
- Do you provide all the source files for finished work? Yes, I provide the source files for all the work done at no additional cost.
- What is the ideal timeframe? The estimated time-frame for a project is between 2 to 6 weeks. It can go beyond that though depending on complexity.