Mpeke Town
Social Media Management
Intro
Mpeke Town is a Ugandan-Kenyan television and radio drama series that premiered in Uganda on June 11, 2018. The first season of the series aired on Urban TV Uganda in English, Bukedde TV and Bukedde radio in Luganda. It was produced by Kenyan producer Patricia Gichinga under Kenyan production company The Mediae Company known for Shamba Shape Up and Makutano Junction.
Agricultural Business Initiative (aBi) partnered with Media and made a huge initial investment of over USD1.5m to produce drama episodes for Uganda’s audience, particularly farming families and urban youth in Central Uganda. The Broad objective was to improve farming family livelihoods, empower women and youth and protect the environment.
Challenge and Solution
We were tasked with an assignment to come-up with PR and Marketing strategy to boost the advocacy and communications unit in increasing awareness of “KABULONDA MPEKE TOWN” TV and Radio Drama series using online platforms; Facebook, Twitter, YouTube.
Through strategic content creation, the firm boosted growth of followers and likes for all pages, in addition to collecting, packaging as well as providing strategic recommendations in their quarterly social media reporting analytics.
Services: Social media management; weekly posts, Ad buys, artworks creation, influencer campaigns, analysis and completion report submissions.
YouTube
